I worked together with a South African design agency to develop a new visual identity for Indaba Wines that aligned with the brand's strategic goals and supported the new pricing structure,
The redesign of Indaba Wines' label was driven by the need to address its lack of visibility and customer engagement on the shelf, as evidenced by market research and visual comparison with other brands.
Indaba Wines packaging through the years. Left 1996–2011, Center 2012–2015, Right 2016+
Packaging detail